A/B Tests
3 running · 2 completed
Running Tests
3Completed Tests
2Avg. Confidence
86%Tests Won by B
1| Test Name | Asset | Variant A CVR | Variant B CVR | Winner | Confidence | Dates | Status |
|---|---|---|---|---|---|---|---|
Summer Sale Hero CTA Conversion Rate | Landing PageSummer Sale 2026 Landing Page | 3.8% | 5.2% | Variant B | 97% | May 15, 2026 May 29, 2026 | Completed |
Dubai Deal Subject Line Open Rate | EmailLast Minute Deals Email | 4.1% | 4.6% | In Progress | 82% | Jun 1, 2026 Jun 15, 2026 | Running |
Monsoon Escape Push Timing Click-Through Rate | PushMonsoon Escape Push Notification | 2.9% | 3.4% | In Progress | 65% | Jun 5, 2026 Jun 19, 2026 | Running |
Bali Promo Banner Color Conversion Rate | Landing PageBali Destination Spotlight | 3.2% | 2.8% | Variant A | 91% | May 1, 2026 May 14, 2026 | Completed |
NYC Flash Sale Headline Booking Rate | EmailNew York Flash Sale Email | 5.7% | 6.3% | In Progress | 95% | Jun 8, 2026 Jun 22, 2026 | Running |